Copy Leadership
I help make writers better because it makes me a better writer.
There's a version of senior creative leadership that's about protecting your own output. That's not what I do.
My job is to make the whole team better, which means developing writers, building copy culture, and setting up the room so great work happens because it's Tuesday.
I've led copy across large accounts at Omnicom, Publicis, and WPP. I've mentored writers at every level, from junior writers figuring out what they think, to mid-level writers learning to lead. And I've sat in enough creative reviews to know the difference between copy that's merely defensible and copy that's actually good.
If you're building a copy team, restructuring a creative department, or just need a senior set of eyes on something important, I can help.
What copy leadership looks like to me:
• Copy team mentorship and development
• Senior copy review and creative direction
• MLR preparation and copy quality standards
• Freelance copy direction and oversight
• Copy culture building within agency or in-house teams
