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I'm Mike Robinson

Aretha Franklin taught me everything 
about being a good copywriter

Treat people with respect.
Give 'em something they can feel.
Think about where they're coming from.

Because copywriting isn't just about selling.
It's about emotional intelligence.
Meaningful conversations. Real empathy.
Learning how a customer's casual fandom becomes true religion.
 

Don't get me wrong. Scoring sales with words is a big part of what I do.
Understanding the customer journey is how I get it right.

What I Do

Good writing builds relationships. 
I help you open hearts and minds with clear, concise, copy that
starts conversations, breaks down walls, and proves credibility.

 Here's how I do it:

 

 
 
 
 
 
 

Copywriting

Digital

Print/traditional

Conceptual thinking

Marketing

Content strategy

Voice and tone consulting

Integrated campaigns

Editing

Copyediting

Proofreading

Authenticity checks

Resume

 Experience HIGHLIGHTS

Group Copy Supervisor
TBWA/Wildtype Health (Omnicom Health Group)
August 2023 – Present
New York, New York

Group Copy Supervisor
RevHealth
August 2022 – August 2023
Morristown, New Jersey

Senior Copywriter
Wunderman Thompson (WPP)
August 2017 – May 2021
Washington, D.C.

Senior Copywriter
Circa Healthcare

January 2016 – March 2017
Exton, Pennsylvania 

Copy Supervisor
Digitas Health (Publicis Groupe)
May 2021 – August 2022
Philadelphia, Pennsylvania

Senior Copywriter
Evoke Health

March 2017 – August 2017
Philadelphia, Pennsylvania

Lead Content Writer/Experience Designer
Red Privet, LLC

September 2012 – January 2016
Harrisburg, Pennsylvania

 

 

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Contact

I'd love to talk to you

 

We'll kibitz about reaching your goals, helping your customers, and how good words can make both happen.