My AI Workflow
I use AI. Here’s what that actually means.
In pharma advertising, the most valuable thing I bring to a project isn't the ability to generate words. It's knowing which ones will survive.
Which claims need substantiation. Which benefit statements will land with a detail-weary HCP who's heard every pitch in the category. Which tone works in a journal ad vs a congress booth vs a content card. That's not something you prompt your way through.
A good AI tool is like having a brilliant, tireless creative partner who has read everything, but has never once sat in a client meeting, scratched their head at a legal comment, and has no instinct for what's true to a brand vs what's technically accurate.
That gap is where I live. What AI has genuinely changed for me is the speed and range of my ideation.
I can stress-test a messaging platform against five different framings before the brief gets cold. I can explore scientific angles I might not have reached in a traditional brainstorm. I can compress timelines without compressing thinking.
AI is a tool. An awesome one at times. But the judgment about what to do with it? That's still my job.
