HCP Copywriting
For audiences who can tell when the copy doesn't
understand what it's selling.
I write HCP promotional copy for oncology and pharma brands, from early awareness through approved indication. That means scientifically-grounded messaging that respects the audience's expertise, holds up under MLR scrutiny, and still manages to say something worth reading.
I've written across tumor types, mechanisms, and modalities. ADCs, IO combinations, targeted therapies, CDK inhibitors. I understand the difference between a community oncologist and a subspecialist, and I write to that difference.
What this looks like in practice:
Branded and unbranded HCP campaigns
Detail aids, sales aids, visual aids
Digital banners, email, HCP portals
Journal ads and congress materials
Launch messaging and positioning frameworks
Every piece is written with one question in mind: will a skeptical, time-pressed HCP read this and feel like their intelligence was respected?
