Treat people with respect.
Give 'em something they can feel.
Think about where they're coming from.
To me, copywriting isn’t just about selling. It's about understanding when and how to move people. People who feel they’ve seen it all before. I've spent 12+ years doing that in one of the most demanding arenas in advertising: pharmaceutical copywriting for HCPs. The stakes are real, the audience is skeptical, and the data may not sell itself.
I write copy that respects the science, the audience, and still manages to say something.
What I Do
Good copy in healthcare doesn’t just communicate.
It earns trust from audiences who are trained to question
everything they read. Here’s what I bring to that challenge:
Here's how I do it:
HCP Copywriting
From early awareness to approved indication. Grounded and MLR-ready.
Strategic Concepting
AI-first campaigns, messaging frameworks, brand voice. The thinking behind the words.
Copy Leadership
Mentorship, copy review, creative direction. I help teams write better, not just faster.
Resume
Experience HIGHLIGHTS
Group Copy Supervisor
Wildtype Health (Omnicom)
August 2023 – Present
New York, New York
Group Copy Supervisor
RevHealth
August 2022 – August 2023
Morristown, New Jersey
Copy Supervisor
Digitas Health (Publicis)
May 2021 – August 2022
Philadelphia, Pennsylvania
Senior Copywriter
Wunderman Thompson (WPP)
August 2017 – May 2021
Washington, D.C.
Senior Copywriter
Evoke Health
March 2017 – August 2017
Philadelphia, Pennsylvania
Senior Copywriter
Circa Healthcare
January 2016 – March 2017
Exton, Pennsylvania
Contact
I'd love to talk to you
We'll chat about reaching your goals, engaging your audience, and how good words can make both happen.